The idea of choice is at the heart of an election. E-leg-ere is a Latin verb, meaning ‘to pick out’ or ‘to select’ from a list of candidates. And the Zulu verb uku-khetha means exactly the same thing. I’ve spoken about it before, I think. I should have, at any rate – my darling wife’s […]
Tag: DA
I posted this on FB recently, and there has been some debate. I offer it now to the wider internet. Let me know what you think. Um, in my humble opinion there are a few issues with this poster. 1. I-Johannesburg isn’t a thing. I know that you might be meaning to say ‘Johannesburg Metro’, […]
The last time I looked at the election posters, I focused on a subtle difference in word choice. The ruling party chose a verb that signified a gang mentality, overpowering a submissive public into continuing to vote for them. The blue house chose something different, opting for using isiZulu’s penchant for reciprocity. This time round, […]
Discourse analysis is about asking two questions about word choice (diction) and sentence structure – “why?” and “why not?”. For example: “WHY did the ANC choose to use the word hlanganyela on their isiZulu election posters?” and “WHY did the ANC choose NOT to use other words for togetherness on their isiZulu election posters?” The […]
<<recording starts>> Post Mortem Recording 1a. November, 2012. Subject(s): 4 suspected victims of the ‘Blue House’ serial-killer Scene of Crime: Atholl-Oaklands Road, near Melrose Arch, Gauteng Presiding Doctors: Dr S’khovana and Dr S’khothane ———————- “Scalpel, Dr S’khothane” “Of course, Dr S’khovana” “I am now making the first vertical incision along the sternum. Note that there appears […]