Categories
incwadinsuku / daily blog Linguistics / ubuLimi

iSilo siyaPhefumula – the ‘Beast’ Breathes

Umuntu uyakhuluma, kodwa iSilo siyaphefumula. A person speaks, but the ‘Beast’ ‘breathes’. This was just one thing I figured out a little while ago, on the birthday of the current ruling monarch (iSilo) of the amaZulu, uNgangezwe-lakhe, uHlanga-lomhlabathi, uBhejan’ophum’es’qiwini. Out of respect, I shall not refer to this person by his igama. If you are […]

Categories
incwadinsuku / daily blog Linguistics / ubuLimi umbhudulo

JGZ (aka Msholozi)

You may know him by many different names, some more flattering or familiar than others. JGZ. JZ. Jacob. Msholozi. (Dis)honourable Mr President. In my classes, many of my students ask me what his name means, and it’s a side-track on which I am happy to embark. So let’s have a look. Jacob. Biblical Name. Treacherous […]

Categories
incwadinsuku / daily blog

Baba vs Mfowethu

This afternoon, as is so often the case on Sundays, I had a load of garden waste to take to the dump. So I made my way through the dense coolth of Norwood and Orchards, crossed the main road and the highway that I usually take to school in the mornings, past the two pieces […]

Categories
incwadinsuku / daily blog Linguistics / ubuLimi umbhudulo

umEndo uyashisa

It’s been four months since our last lesson. I realise that as my brain sends the car down unconscious turns, around familiar doglegs and across cautious intersections, through the streets spattered unexpectedly ngomkhemezelo-nje, ngovivi lokusa. The radio plays in the background – Ezanamuhla on uKhozi FM, JGZ spouting promises of an end to corruption while union leaders […]

Categories
Linguistics / ubuLimi

Word Route: -Lo

Looking at the two letters above, it’s hard to imagine how significant they are in the language of the amaZulu. You may even be thinking I’m crazy, or lost, or both. Let me show you. -lo is the meaning portion (the root) of the noun isilo, which has izilo as its plural. It has numerous […]

Categories
Linguistics / ubuLimi

Failures and successes in radio campaigns

When you listen to uKhozi FM, it’s almost immediately clear which bank/business/government department/NGO is actually connecting with their audience. The ones that use idiom. The ones that account for and celebrate the variety of their audience. The ones that connect with culture and history, as well as economic indicators and market research. Take Telkom, for […]