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incwadinsuku / daily blog Linguistics / ubuLimi

‘Votela ukunqoba i-Johannesburg’?

I posted this on FB recently, and there has been some debate. I offer it now to the wider internet. Let me know what you think. Um, in my humble opinion there are a few issues with this poster. 1. I-Johannesburg isn’t a thing. I know that you might be meaning to say ‘Johannesburg Metro’, […]

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incwadinsuku / daily blog

Sholoza, Msholozi

I couldn’t help but see you, on my drive home. There, the size of a building, is the message in yellow and black and green. And there you are, your face many times its actual size, staring out. I could see you, but I presume that you couldn’t see me. Unlike many political adverts, such […]

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incwadinsuku / daily blog Linguistics / ubuLimi

“Sishoda ngawe”

I recently wrote a post on the DA’s election posters, looking specifically at their choice of imifakela (borrowed words) in their Zulu campaign. I was rather disparaging of the ANC’s efforts, as I had not yet seen anything from them in any vernacular. The other day, I went for a walk in my neighbourhood. As […]

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incwadinsuku / daily blog Linguistics / ubuLimi umbhudulo

Change?

The last time I looked at the election posters, I focused on a subtle difference in word choice. The ruling party chose a verb that signified a gang mentality, overpowering a submissive public into continuing to vote for them. The blue house chose something different, opting for using isiZulu’s penchant for reciprocity. This time round, […]

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incwadinsuku / daily blog Linguistics / ubuLimi

Hlanganyela vs ?

Discourse analysis is about asking two questions about word choice (diction) and sentence structure – “why?” and “why not?”. For example: “WHY did the ANC choose to use the word hlanganyela on their isiZulu election posters?” and “WHY did the ANC choose NOT to use other words for togetherness on their isiZulu election posters?” The […]

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incwadinsuku / daily blog Linguistics / ubuLimi

Electioneering Post-Mortem 1a

<<recording starts>> Post Mortem Recording 1a.  November, 2012. Subject(s): 4 suspected victims of the ‘Blue House’ serial-killer Scene of Crime: Atholl-Oaklands Road, near Melrose Arch, Gauteng Presiding Doctors: Dr S’khovana and Dr S’khothane ———————- “Scalpel, Dr S’khothane” “Of course, Dr S’khovana” “I am now making the first vertical incision along the sternum. Note that there appears […]