The idea of choice is at the heart of an election. E-leg-ere is a Latin verb, meaning ‘to pick out’ or ‘to select’ from a list of candidates. And the Zulu verb uku-khetha means exactly the same thing. I’ve spoken about it before, I think. I should have, at any rate – my darling wife’s […]
Tag: slogan
Discourse analysis is about asking two questions about word choice (diction) and sentence structure – “why?” and “why not?”. For example: “WHY did the ANC choose to use the word hlanganyela on their isiZulu election posters?” and “WHY did the ANC choose NOT to use other words for togetherness on their isiZulu election posters?” The […]
uMabhengwane 