This morning, listening to uKhozi as usual on my way to work, I heard the latest incarnation of the ‘No Limits’ adverts for Telkom. And it’s worse. I didn’t think it could be, but it is. It seems that, in their effort to cling to the English phrase ‘No Limits’, they’ve found another word to […]
Tag: Telkom
When you listen to uKhozi FM, it’s almost immediately clear which bank/business/government department/NGO is actually connecting with their audience. The ones that use idiom. The ones that account for and celebrate the variety of their audience. The ones that connect with culture and history, as well as economic indicators and market research. Take Telkom, for […]
